Games are providing a new strategy for professionals in the not-for-profit and public sectors to effect positive social impact.
American University has responded to this development in persuasive play by offering an industry first—a Master of Arts in Game Design that uniquely blends strategy, theory, art, and technology. In this program, students will learn how to use games to create awareness around a mission or campaign, define and explain complex issues, and increase an organization’s reach and reputation.
As a graduate student, you will gain experience designing public-purpose games through courses and client engagements in the AU Game Lab studio. The program builds the strategic thinking and the technical skills you need to build support for your cause, tap new segments of donors, and, ultimately, have impact on the social issues you care about.