The Strathmore Digital Advertising Academy enrolled the pioneer class in the month of July. The class was a rich mix of students and professionals ready to engage in a five week long intensive course in digital advertising.
The course was a deep dive into Google Adwords, one of the most advanced and powerful digital advertising platforms in the world. Together with Google, @iLabAfrica delivered the training, empowering the students with new skills and tools to advertising on Google Search, Google Display and YouTube. Employing practical and case study approaches the students learnt how to create captivating and compelling digital campaigns.
The fruits of the training were bore on Thursday 21st August 2014 when the class of sixteen students was awarded with certificates of merit for having successfully completed the course.
The award ceremony was presided over by Rosemary Momanyi. Rosemary who is the industry manager at Google Kenya was delighted at seeing the first class graduate. She reflected on the long journey of starting the academy more than 3 years ago and all the preparations and resources that had been put in place. It was truly a rewarding moment to see the first Google certified digital advertising professionals graduating from the academy. Rosemary pledged Google’s support for the academy especially for students who would be placed in various digital advertising agencies for practical experience. The best student from the pioneer class secured an internship at Google.
Dr. Joseph Sevilla, the Director of @iLabAfrica in his remarks congratulated the students noting that they would now be filling the gap that has for a long time existed in Kenya- lack of professionally trained digital advertising professionals and locally relevant digital content.
Strathmore Digital Advertising Academy will announce the next intake for the course on this blog and @iLabAfrica website soon.