Social Media Week(SMWi): The Event That Was..

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The theme of the SMWiNairobi event was harnessing the power of Technology & Social Media to transform business, culture and lives. It was definitely addressed and emphasised as various individuals inspired their audience in the Master Classes, Workshops and/or Youth Forums that they were presenting in with wise words and practical examples which can be applied by anyone anytime. 2D Game Content Development, Digital Content Development, Emerging Digital Marketing Tools, How to Grow your Brand Online, Digital Storytelling were all addressed on the first day. The youth forum was done by Jane Mukami (@fitkenyangirl) about how she capitalized on her social media following to make her business a success.

The SMWiNairobi attendees in @iLabAfrica were in for a treat on Wednesday. A Master Class session in the morning was a presentation from Hill + Knowlton about the importance of engaging with the audience in social media rather than just communicating with them. The speaker emphasised also gave real-life relevant case studies of companies such as Coca Cola who have embraced digital storytelling as part of their social media strategies. Other sessions for the day were: a Digital Marketing class by Livity Africa, a presentation on Maximizing the potential of Social Media for SMEs by the Hootsuite Ambassador for EMEA, Kenya, and an afternoon Master Class by Cellulant and Shift Culture.

The CEO of Cellulant shared his vision for his company and the belief he had for the next generation of entrepreneurs. Meltwater, South Africa wrapped up the day with their presentation on how companies like them can help you master the art of implementing a digital strategy by using media intelligence to inform strategy, connect with your audience and measure success. As you might guess there was a lot of networking and engagement.

The following day also had its share of informative and inspiring presentations as well. An eye-opening presentation on IoT (Internet of Things) by one of our own IoT experts, Peter Nyambura, gave the audience a glimpse of what to expect from digital transformation. Aga Khan University, Sochin Ltd and Nendo teamed up to give an exciting presentation dubbed ‘Siasa & Social Media – Where the Internet, Influence and Information Collide.’ They dug deep into the research they had conducted on Politics and how it is influenced by social media. Kangai Mwiti – famous for her Makeup tips, Tricks and Tutorials on Youtube – in her presentation emphasised on the urgency of using Video in social media marketing as it has a more impactful and emotional effect to the viewer. She also touched on personal branding, discipline and consistency when leveraging on social media platforms to drive your business. Optiven CEO, George Wachiuri was also present, and motivated his audience on embracing entrepreneurship in this digital age.

On the final day we were graced with Bright Gameli, a renowned Cyber Security expert. He wowed his audience with his cool skills and emphasised the importance of being secure and safe when online. Cellulant CEO was also present in another session where he challenged his audience to be innovative and come up with the next ideas that will not only shake up Kenya, but the Africa Region as well. Following his inspiring presentation was one by Centonomy on personal financial management. Center for Intellectual Property and Information Technology Law (CIPIT) helped the audience understand Copyrights, Trademarks, Patents and Utility Models.

Statistics show that Kenyans are very active on social media platforms: 5.6+ million on Facebook, 3+ million on Youtube, 2.2 million on Twitter, 1.4 million on LinkedIn, 780K on Instagram – and this is just via mobile phone. These numbers can only increase hence the importance of being strategic in order to maximize the potential of social media in transforming businesses, cultures and lives. The SMWiNairobi definitely lived up to the hype!

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