@iLabAfrica- Strathmore University Students Emerge Top in the Google Online Marketing Challenge Second Time in a Row
Google offers a professional accreditation to individuals who demonstrate proficiency in basic and advanced aspects of AdWords, the Google AdWords Certification. The Strathmore Digital Advertising Academy has partnered with @iLabAfrica and Google to offer tailor-made digital advertising training and certification using Google’s digital advertising technology and tools. Learners are trained on how to use cutting-edge technologies for digital advertising and online marketing like Google AdWords, Google Analytics, Google AdWords API and others.
Google runs a global competition yearly that offers opportunities to students to experience and create online marketing campaigns using their technology. This year, a team of students represented Strathmore University and @iLabAfrica on the challenge and secured the top position in Middle East & Africa Business Category. This is a tremendous achievement given the size of the competition.
The team worked together to deliver results within the key deadlines. Prior to participation in the Google Online Marketing Challenge, some of the team members enrolled in the @iLabAfrica Digital Advertising Certification Program. The trainings were very effective as the students not only got a lot of insights in conducting a real campaign but also created lifelong contacts of various experienced professionals in the online marketing industry. The challenge created team zeal and strengthened their bond which was very essential throughout the competition period.
The group encountered a number of challenges during the competition. The biggest challenge was the busy academic schedules of the team members but with efficient planning and communication the team was able to overcome this. The team was properly organized, tasks were clearly assigned to each team member and participation by every member was key. The team was able to work with a real-life client which enabled them understand client dynamics in the industry. The Google Online Marketing Challenge was a success and a future opportunity to be considered by all.
From L- R(Innocent, Tess, Tabitha, Maureen, Gloria and Lorna)
Innocent Dekok (Team Captain)
“The Google Online Marketing Challenge has opened up my career path in online marketing and was a learning opportunity for me. I will consider participating in future competitions again.”
“I enjoyed working together with the team throughout the competition. I got an opportunity to work with a real client who needed digital marketing solutions for their business.”
“The competition was tough but we managed to endure as a team. I have learned a lot especially working with team to deliver key results. This competition has sparked my interest in digital advertising and I see myself working on more future similar projects.”
“I enjoyed every moment throughout the competition, working with team members and coordinating tasks. I enjoy online marketing and definitely see myself pursuing a career in this field.”
“Through creative thinking and execution, our team was able to secure a top position. I am overwhelmed by how far our team has gone. This is a field I would love to work in.”
Ms. Tabitha Mberi-Certified Digital Advertising Trainer by Google.
It was fun working with the students and I am proud of them. The challenge gave them an opportunity to work with a real client and learn how to carry out digital campaigns. I can’t wait to work with them and other students in the next challenge that comes up in 2017.