Digital Advertising Academy

Autism tech Participants offered internship at Safaricom

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Two participants who graduation from the Autism tech programme in November last year have been given an internship opportunity at Safaricom

The participants who graduated from the Autism tech training which runs for 4 month and trains students on IT and other computer/web packages will be joining the Safaricom team in April.

The participants Arnold Kanywuiro and Eric Thongori, were picked by Safaricom which has a diversity and inclusion program which aims to employ people with disabilities. Their program mainly included people with physical disabilities but is now expanding to employ and offer internships even to those with learning disabilities such as Autism.

“When they heard about the @iLabAfrica Autism Tech Training program, they were interested in hiring participants for a 3-month internship program that will see them showcase their skills in the IT department dealing with Software testing among other roles.” Said Irene Gitangu the program manager of Aitusm tech @iLabAfrica.

When asked about his view on the internship at Safaricom Arnold Kanywuiro had this to say. “It would be an honor for me to work with Safaricom because it was a dream for me to experience and to learn the activities the company has to offer. Safaricom is not only known in Kenya but also it is known globally and it is the best company in Africa. The technology they are using M-pesa one can be able to do money transaction. A Person can also save in his/her M-pesa account. The company was previously ran by Michael Joseph and now it is at the able hands of Bob Collymore. Safaricom is the company with many opportunities that one cannot afford to miss them but to be excited to learn them and become better. Safaricom is my dream company and it is the company that can build a great future for all Kenyans.”

Project Autistech was conceived in November 2015 as a possible means to addressing the problem of unemployment amongst capable individuals in the Autism Spectrum within the field of software testing. This specific area was selected because it is a model that has been successfully proven in all continents of the world except in Africa.

@iLabAfrica Research Centre in Strathmore University, was selected by the Project pioneer to partner in the execution of the pilot project. This project has seen the participants grow in the Field of IT and has helped them build their confidence in the delivery of their projects and overall as students

The project sought to create an environment whereby individuals on the Autism Spectrum could be trained and get employment on the basis of their areas of strength. Software Testing & Quality assurance is one such area where people with Autism have been known to excel and thus the project was borne.

Reports show that Autism affects an estimated 70 million people and is the fastest growing serious developmental disability in the world, with a startling growth rate of around 57% since 2002. About 80% of affected people live in developing countries where knowledge and resources are scarce, with very few opportunities even for diagnosis, much less for management and treatment.

Research suggests that employers are missing out on abilities that people on the autism spectrum have in greater abundance than neuro-typical workers do – such as, heightened abilities in pattern recognition and logical reasoning, as well as a greater attention to detail. In all the other continents, except Africa, people with Autism have been gainfully employed especially in IT.

The project has a long-term goal of creating a social enterprise that would provide sustainable employment to qualified individuals on the Autism Spectrum as well as those with other learning disabilities.

For more information on the program contact Irene on






Advanced Analysis & Visualization in Excel

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Goal is Simple: Learn to create one pager executive dashboards in MS Excel that update with the click of the Refresh button, or with a simple copy-paste of your new data.

This course is suitable for you if you answer YES to:-

  • Do you want to spend less time creating reports and more time analyzing and gaining insights from the reports?
  • Do your reports take a long time to update each reporting cycle?
  • Do you want to gain skills to avail credible dashboards that allow the management to understand what is going on and make better decisions, quickly?

Read more HERE

@iLabAfrica- Strathmore University Students Emerge Top in the Google Online Marketing Challenge Second Time in a Row

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GOMCGoogle offers a professional accreditation to individuals who demonstrate proficiency in basic and advanced aspects of AdWords, the Google AdWords Certification. The Strathmore Digital Advertising Academy has partnered with @iLabAfrica and Google to offer tailor-made digital advertising training and certification using Google’s digital advertising technology and tools. Learners are trained on how to use cutting-edge technologies for digital advertising and online marketing like Google AdWords, Google Ana­lyt­ics, Google AdWords API and others.

Google runs a global competition yearly that offers opportunities to students to experience and create online marketing campaigns using their technology. This year, a team of students represented Strathmore University and @iLabAfrica on the challenge and secured the top position in Middle East & Africa Business Category. This is a tremendous achievement given the size of the competition.


The team worked together to deliver results within the key deadlines. Prior to participation in the Google Online Marketing Challenge, some of the team members enrolled in the @iLabAfrica Digital Advertising Certification Program. The trainings were very effective as the students not only got a lot of insights in conducting a real campaign but also created lifelong contacts of various experienced professionals in the online marketing industry. The challenge created team zeal and strengthened their bond which was very essential throughout the competition period.

The group encountered a number of challenges during the competition. The biggest challenge was the busy academic schedules of the team members but with efficient planning and communication the team was able to overcome this. The team was properly organized, tasks were clearly assigned to each team member and participation by every member was key. The team was able to work with a real-life client which enabled them understand client dynamics in the industry. The Google Online Marketing Challenge was a success and a future opportunity to be considered by all.


From L- R(Innocent, Tess, Tabitha, Maureen, Gloria and Lorna)

Team Members

Innocent Dekok (Team Captain)

“The Google Online Marketing Challenge has opened up my career path in online marketing and was a learning opportunity for me. I will consider participating in future competitions again.”

Maureen Wanjiru

“I enjoyed working together with the team throughout the competition. I got an opportunity to work with a real client who needed digital marketing solutions for their business.”

Lorna Kipkoskei

“The competition was tough but we managed to endure as a team. I have learned a lot especially working with team to deliver key results. This competition has sparked my interest in digital advertising and I see myself working on more future similar projects.”

Gloria Kaburu

“I enjoyed every moment throughout the competition, working with team members and coordinating tasks. I enjoy online marketing and definitely see myself pursuing a career in this field.”

Tess Munuve

“Through creative thinking and execution, our team was able to secure a top position. I am overwhelmed by how far our team has gone. This is a field I would love to work in.”


Ms. Tabitha Mberi-Certified Digital Advertising Trainer by Google.

It was fun working with the students and I am proud of them. The challenge gave them an opportunity to work with a real client and learn how to carry out digital campaigns. I can’t wait to work with them and other students in the next challenge that comes up in 2017.

Mobile Solutions for Small Holder Women Farmers

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TechnoServe, the mastermind behind this competition,  works with enterprising people in the  developing world to build competitive farms, businesses and industries. It is a nonprofit organization that develops business solutions to poverty by linking people to information, capital and markets. Their work is rooted in the idea that given the opportunity, hardworking men and women in even the poorest places can generate income, jobs and wealth for their families and communities.

Vodafone, USAID and TechnoServe believe that  mobile agriculture solutions have the potential to improve the livelihoods of rural men and women by dramatically improving their access to income and finance, increasing transparency and reducing transaction processes, driving productivity through increased information, and building resilience for times of crisis.

The aim of the competition is to incubate winning mobile solutions that serve the interests and needs of farmers. It will be held at Strathmore University and winning solutions will be incubated by iBizAfrica. The incubator hubs great business ideas responding to societal needs.

The Competition

Participants are meant to come up with sustainable, innovative and mobile solutions to challenges faced by women farmers.


  • Deadline: 27th August 2015.
  • The competition will run between 28th – 29th August 2015, when the winners will be announced and presented with their prizes.
  • The innovations to be considered will revolve around financial Inclusion and value addition in agriculture apps.


  • Mobile Application Developers and Computer Specialists(ussd,sms, android,web)
  • Graphic Designers and Related Specialists.
  • Business and Marketing Specialists
  • Students and Professionals are both qualified to apply


  • Virtual platform to empower women farmers
  • Financial activity tracker.
  • Capacity building, etc


  • 2 months incubation at @iBizAfrica
  • Free domain and hosting
  • Company registratio
  • Training on Digital advertising at @iLabAfrica
  • Ticket to exhibit at the Agribiz expo 2016
  • 3 months collaboration with Technoserve as a knowledge partner.

                                      For more details and how to apply to this exciting challenge, Kindly visit here

Strathmore Digital Advertising Academy Graduates First Class

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The Strathmore Digital Advertising Academy enrolled the pioneer class in the month of July. The class was a rich mix of students and professionals ready to engage in a five week long intensive course in digital advertising.

The course was a deep dive into Google Adwords, one of the most advanced and powerful digital advertising platforms in the world. Together with Google, @iLabAfrica delivered the training, empowering the students with new skills and tools to advertising on Google Search, Google Display and YouTube. Employing practical and case study approaches the students learnt how to create captivating and compelling digital campaigns.

The fruits of the training were bore on Thursday 21st August 2014 when the class of sixteen students was awarded with certificates of merit for having successfully completed the course.
The award ceremony was presided over by Rosemary Momanyi. Rosemary who is the industry manager at Google Kenya was delighted at seeing the first class graduate. She reflected on the long journey of starting the academy more than 3 years ago and all the preparations and resources that had been put in place. It was truly a rewarding moment to see the first Google certified digital advertising professionals graduating from the academy. Rosemary pledged Google’s support for the academy especially for students who would be placed in various digital advertising agencies for practical experience. The best student from the pioneer class secured an internship at Google.

Dr. Joseph Sevilla, the Director of @iLabAfrica in his remarks congratulated the students noting that they would now be filling the gap that has for a long time existed in Kenya- lack of professionally trained digital advertising professionals and locally relevant digital content.

Strathmore Digital Advertising Academy will announce the next intake for the course on this blog and @iLabAfrica website soon.

Become A Google Certified Professional and Expert in Digital Advertising

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@iLabAfrica Digital Advertising Centre is now accepting applications for the newly acclaimed Digital Advertising certification course in partnership with Google and Google Partner Agencies.

The Strathmore Digital Advertising Academy is a partnership between @iLabAfrica and Google to offer digital advertising training and certification using Google’s digital advertising technology and tools.

The aim of the Academy is to provide world-class training in Digital Advertising to enable local businesses, institutions, organizations, startups and Advertising agencies maximize their presence in the digital space.

The Academy will also see students from Strathmore University and interested professionals in the market acquire the necessary skills and competencies for digital advertising professionals, to meet the demand for qualified digital marketing personnel in Kenya and Africa at large.

Learners will be trained on how to use Google’s cutting-edge technologies for digital advertising and online marketing like Google AdWords, Google Analytics, Google Adwords API, and others.

Mode of Delivery

  1. Evening (3 evenings per week) classes
  2. Hands-on practical training on Google tools for Digital Advertising.

Who should attend?

4th year graduating students, marketing and sales professionals or individuals interested in developing digital advertising skills.


The certification is open to graduating 4th Year University students, or professionals who have attained a Bachelor’s degree in IT, Business or a related field and eager to diversify their professional experience.

A pre-qualification online entrance exam will be taken to ensure the right level of candidates participate.  Thereafter face-to-face interviews will be scheduled for successful participants.

Online Basics Entrance exam

Link to the Online Basics Exam preparation materials  Online Basics materials

Link to the Online Basics Exam Online Basics Exam


Start: 15th July 2014

Online Registration Link

Click here to register!


Students: KES. 20,000/-

Professionals and non-students: KES. 75,000/- NOTE: Offer for professionals! PAY by 15th July and save KES. 10,000/-

Why take the Courses at Strathmore?

  •  @iLabAfrica is a Google Partner and a Center of Excellence in Digital Advertising at Strathmore University.
  •  Our Digital Advertising Course is offered in collaboration with Google, the world leader in digital advertising.
  •  The Digital Advertising Faculty at @iLabAfrica is comprised of experts trained at Google HQ from Europe and Middle East in Dublin Ireland as well as guest trainers from Google.
  •  We offer hands-on training in Digital Advertising.


5 Weeks (3 hours per evening, total 45 hours)

Exam and Certification

Learners will be required to sit for the Adwords Fundamentals exam and at least one Advanced Adwords exam to become Google Certified Digital Advertising professionals.

Learners who sit for and pass the exam within two weeks of completing the course will be receive a Google Certificate and  @iLabAfrica Digital Advertising Academy course completion certificate.

@iLabAfrica, SBS and Strathmore Faculty trained for Digital Marketing in Ireland

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The final stage in preparing iLabAfrica to become the first Google certified digital advertising Academy in Africa, was finalised at Google’s HQ for Europe, Middle East and Africa in Dublin Ireland.

Strathmore Team in Dublin, Ireland
Strathmore Team in Dublin, Ireland

The team of 11 from Faculty of IT, School of Management and Commerce, Strathmore Business School and iLabAfrica were trained by dedicated and passionate experts from Google on AdWords and Google Analytics between 5th and 11th Dec. 2013. Adwords and Analytics are Google technologies for digital marketing and web tracking.

The five days training was conducted across four Google offices in Dublin. The training entailed hands-on Advanced Awords, Analytics, Conversion Tracking, YouTube and Google +.

The collaboration between Google and Strathmore University is expected to bare fruits when the first class for Digital Advertising kicks off early next quarter. The program will build capacity for qualified digital advertising personnel in Kenya by training students, professionals and corporate organizations in digital advertising.