@iLabAfrica Digital Advertising Centre is now accepting applications for the newly acclaimed Digital Advertising certification course in partnership with Google and Google Partner Agencies.
The Strathmore Digital Advertising Academy is a partnership between @iLabAfrica and Google to offer digital advertising training and certification using Google’s digital advertising technology and tools.
The aim of the Academy is to provide world-class training in Digital Advertising to enable local businesses, institutions, organizations, startups and Advertising agencies maximize their presence in the digital space.
The Academy will also see students from Strathmore University and interested professionals in the market acquire the necessary skills and competencies for digital advertising professionals, to meet the demand for qualified digital marketing personnel in Kenya and Africa at large.
Learners will be trained on how to use Google’s cutting-edge technologies for digital advertising and online marketing like Google AdWords, Google Analytics, Google Adwords API, and others.
Mode of Delivery
- Evening (3 evenings per week) classes
- Hands-on practical training on Google tools for Digital Advertising.
Who should attend?
4th year graduating students, marketing and sales professionals or individuals interested in developing digital advertising skills.
The certification is open to graduating 4th Year University students, or professionals who have attained a Bachelor’s degree in IT, Business or a related field and eager to diversify their professional experience.
A pre-qualification online entrance exam will be taken to ensure the right level of candidates participate. Thereafter face-to-face interviews will be scheduled for successful participants.
Online Basics Entrance exam
Link to the Online Basics Exam preparation materials Online Basics materials
Start: 15th July 2014
Online Registration Link
Students: KES. 20,000/-
Professionals and non-students: KES. 75,000/- NOTE: Offer for professionals! PAY by 15th July and save KES. 10,000/-
Why take the Courses at Strathmore?
- @iLabAfrica is a Google Partner and a Center of Excellence in Digital Advertising at Strathmore University.
- Our Digital Advertising Course is offered in collaboration with Google, the world leader in digital advertising.
- The Digital Advertising Faculty at @iLabAfrica is comprised of experts trained at Google HQ from Europe and Middle East in Dublin Ireland as well as guest trainers from Google.
- We offer hands-on training in Digital Advertising.
5 Weeks (3 hours per evening, total 45 hours)
Exam and Certification
Learners will be required to sit for the Adwords Fundamentals exam and at least one Advanced Adwords exam to become Google Certified Digital Advertising professionals.
Learners who sit for and pass the exam within two weeks of completing the course will be receive a Google Certificate and @iLabAfrica Digital Advertising Academy course completion certificate.
@iLabAfrica welcomes students and staff interested in Ethical Hacking and computer security for a talk by Farheen Mohiuddin from the EC Council
Venue: @iLabAfrica, 4th floor Student Centre building
Date: 4th March 2014
Time: 11:00 am to 12:00pm.
A team from BitPesa will give a talk at @iLabAfrica about Bicoin technology and Bitpesa. BitPesa is a new outlook on money transfers to East Africa. IT uses next generation of payment system infrastructure to offer guaranteed same-day delivery at a third of the cost of bank transfers or other money transfer services.
Date: 28th Feb 2014
Time: 11:30 (Talk with @iBizAfrica entrepreneurs) and 2:30 (Talk with Strathmore University students and staff)
Venue: @iBizAfrica, 5th floor Student Centre building at 11:30 and MSB 5, MSB building at 2:30pm
All are welcome!
The Kenyan chapter on SIGCHI (Special Interest Group on Computer Human Interaction) dubbed WananCHI held its first meetup at @iLabAfrica on the 26th of February 2014. This came as Samatha Merrit a visiting research fellow at iHub and doctorate scholar at the University of Indiana visited Strathmore University to train students on Participatory Design. Participatory design is an approach to design attempting to actively involve all stakeholders in the design process in order to help ensure the product designed meets their needs and is usable.
Students were exposed to various participatory design concepts and techniques including story-boarding and wire-framing. Samantha explored the origin of participatory design, the meaning of participatory design and what can be accomplished through the technology design approach. With this design concept you can produce technology that is more appropriate to the needs of the users by getting them to participate in designing the solution. The approach puts the user first and allows for their input to drive the solution design. Researchers may conduct participatory design to better understand a group of users or to allow the users to participate in the actual design of the technological solution.
The SIGCHI, Kenyan chapter aims to pioneer a culture of designing solutions that meet the actual needs of the users among Kenyan technology innovators and software developers, through participatory design.
The ACM Special Interest Group on Computer-Human Interaction is the world’s largest association of professionals who work in the research and practice of computer-human interaction. SIGCHI is part of the ACM.
It is now four years since @iLabAfrica partnered with Samsung Electronics for research and development work on making Samsung products that are relevant for the African market. Samsung Electronics has moved aggressively into this space, quickly becoming a market leader in electronic and mobile devices. Under the research theme “Built for Africa”, @iLabAfrica has been helping the tech giant develop products attractive to consumers in the African market, especially through product research and mobile apps development.
Six mobile applications were launched at a demo dubbed “Samsung Show and Tell” in the Samsung research lab at @iLabAfrica on the 18th February 2014. All the applications launched had local relevance, meaning they would be useful to Kenya mobile apps consumers. They included:
- Christian Church App– the Christian Church App is useful for keeping tabs with church proceedings, downloading sermons and viewing personal contributions to church activities.
- Michezo– this application provides users with information on local sports event. The app is customizable to any sport with league tables, player profiles, news feed and social commentary. With this app, sports fans can utilize a maps functionality to find directions to match and tournament venues.
- Kitoweo– Kitoweo is a crowd-sourced recipe directory that encourages users to share recipes of African dishes with friends.
- Kenya Law Reports– a rich source of Kenya law reports and publications. The KLR app can be used by layers or citizens to access a legal publications and the Kenyan constitution with great ease. Publications in this app include the Kenya Gazette, Laws of Kenya, Key Legislation and the Judicial Calendar.
- SBS Application– the SBS application is a custom mobile app for the Strathmore Business Schools. Using this application, Strathmore Business School scholars can enjoy a full learning experience using a tablet. It provides for access to e-learning resources, assignments, notes and course cases, announcements and news. The applications also has a digital rights management system to safeguard distribution of copyrighted material, assignment reminders and a booked room viewing facility to help learners schedule group meetings and classes.
- Pharmacy and Poisons Board App– The application helps users access a wealth of information regarding medication as well report and give feedback to the Pharmacy and Poisons Board. Some of the features include access to lists of registered pharmacists, pharmaceutical technologists and representatives. Other key features are a search function to locate nearby pharmacies and a reporting functionality to raise alarm on suspected poor quality and counterfeit medication as well as suspected drug overdose reaction.
The launch was attended by among other guests Samsung’s COO East Africa Robert Ngeru. He noted the vast opportunities for developers in Kenya to have a stake in the 500 million plus subscribers of the Samsung app store. The director of @iLabAfrica Dr. Joseph Sevilla observed that mobile apps development is now the new trend for self-employment, citing the example of flappy bird, a recent mobile game that took the world by storm. The game was developed by a Vietnamese developer in about 3 days and earned him $50,000 a day.
The mobile apps launched are available for download on the Samsung App Store. @iLabAfrica is keen on continuing to develop and deploy apps that are consumer-driven to provide value for the users on the Samsung app store.
@iLabAfrica has been in collaboration with Samsung Electronics for research and mobile application development. There will be a launch event for some of the applications developed under this collaboration as follows:
Date: 18th Feb 2014
Time: 9:00 am to 11:00 am
Applications to be launched:
- Find A Doc
- Christian Church App
- Kenya Law Reports
- SBS Application
- Pharmacy and Poisons Board App
On Friday 7th February 2013, @iLabAfrica hosted Modupe Ajibola a US-based innovator and entrepreneur from Nigeria. Modupe is the CEO of OTG Playa the company behind Storm, a software and hardware technology that enables users to share and access content offline through a small internet broadcast box. He was on a mission to demonstrate how the device works to a group of digital content providers interested in working with the laptops for schools project led by ADILI Corporate Limited CEO Engineer Kara Stefano Karianjahi and software engineers at @iLabAfrica.
The device, which comes in two versions, one a little smaller than your desktop CPU and the other the size of a wireless access point acts like a Wi-Fi hotspot. Users get access by connecting to the wireless network. Content providers can share content as well as sell it through credits that can be used to purchase content. Content is encoded using special encoding that converts all content into OTG format. The device provides for advanced configuration support for network, security, encryption, payment gateways and other variables making it flexible to customize as per the users’ needs.
Storm provides great support for mobile devices, meaning any mobile with internet and Wi-Fi capabilities can access digital content through a browser or mobile application. There is extensive support for Android devices where one can download apps and a special browser that provides instant and quick access to content on OTG Playa. Support for Windows and other platforms is being developed.
“We were able to test the device and it was breathtaking to see how powerful it was. We could stream content at 600 mbps, and we are talking of huge videos and music files. We see a lot of potential in this technology for schools, universities and even commercial content providers. It solves the bandwidth problem and removes many of the constraints of relying on the internet which is still not optimally reliable in Africa” commented one of the engineers at @iLabAfrica.
@iLabAfrica is looking forward to find ways in which technology like this can be used to provide secure, easy and cost effective access to digital content in Kenya in areas with poor, constrained and expensive internet access.