@iLabAfrica Digital Advertising Centre is now accepting applications for the newly acclaimed Digital Advertising certification course in partnership with Google and Google Partner Agencies.
The Strathmore Digital Advertising Academy is a partnership between @iLabAfrica and Google to offer digital advertising training and certification using Google’s digital advertising technology and tools.
The aim of the Academy is to provide world-class training in Digital Advertising to enable local businesses, institutions, organizations, startups and Advertising agencies maximize their presence in the digital space.
The Academy will also see students from Strathmore University and interested professionals in the market acquire the necessary skills and competencies for digital advertising professionals, to meet the demand for qualified digital marketing personnel in Kenya and Africa at large.
Learners will be trained on how to use Google’s cutting-edge technologies for digital advertising and online marketing like Google AdWords, Google Analytics, Google Adwords API, and others.
Mode of Delivery
- Evening (3 evenings per week) classes
- Hands-on practical training on Google tools for Digital Advertising.
Who should attend?
4th year graduating students, marketing and sales professionals or individuals interested in developing digital advertising skills.
The certification is open to graduating 4th Year University students, or professionals who have attained a Bachelor’s degree in IT, Business or a related field and eager to diversify their professional experience.
A pre-qualification online entrance exam will be taken to ensure the right level of candidates participate. Thereafter face-to-face interviews will be scheduled for successful participants.
Online Basics Entrance exam
Link to the Online Basics Exam preparation materials Online Basics materials
Start: 15th July 2014
Online Registration Link
Students: KES. 20,000/-
Professionals and non-students: KES. 75,000/- NOTE: Offer for professionals! PAY by 15th July and save KES. 10,000/-
Why take the Courses at Strathmore?
- @iLabAfrica is a Google Partner and a Center of Excellence in Digital Advertising at Strathmore University.
- Our Digital Advertising Course is offered in collaboration with Google, the world leader in digital advertising.
- The Digital Advertising Faculty at @iLabAfrica is comprised of experts trained at Google HQ from Europe and Middle East in Dublin Ireland as well as guest trainers from Google.
- We offer hands-on training in Digital Advertising.
5 Weeks (3 hours per evening, total 45 hours)
Exam and Certification
Learners will be required to sit for the Adwords Fundamentals exam and at least one Advanced Adwords exam to become Google Certified Digital Advertising professionals.
Learners who sit for and pass the exam within two weeks of completing the course will be receive a Google Certificate and @iLabAfrica Digital Advertising Academy course completion certificate.
The final stage in preparing iLabAfrica to become the first Google certified digital advertising Academy in Africa, was finalised at Google’s HQ for Europe, Middle East and Africa in Dublin Ireland.
The team of 11 from Faculty of IT, School of Management and Commerce, Strathmore Business School and iLabAfrica were trained by dedicated and passionate experts from Google on AdWords and Google Analytics between 5th and 11th Dec. 2013. Adwords and Analytics are Google technologies for digital marketing and web tracking.
The five days training was conducted across four Google offices in Dublin. The training entailed hands-on Advanced Awords, Analytics, Conversion Tracking, YouTube and Google +.
The collaboration between Google and Strathmore University is expected to bare fruits when the first class for Digital Advertising kicks off early next quarter. The program will build capacity for qualified digital advertising personnel in Kenya by training students, professionals and corporate organizations in digital advertising.
@iLabAfrica and Strathmore Faculty Staff among First Trained for Google Certified Partner Certification
The Google Agency Partner Program for Kenya was launched at the Vila Rosa Kempinski Hotel on Thursday 17th Oct. 2013. The program was launched during a two days training course on Digital Advertising using Google AdWords that attracted more than 70 participants. Ad agencies from across the country were trained by Google experts from Kenya, Dublin, Croatia and Germany. The Google team comprised of specialists from Google offices across the world. These included Rosemary Momanyi of Google Kenya, Goetz Trillhaas from Germany office, Siebe Gerbranda of Dublin Ireland Office and Ivana Grbavac from Croatia office.
A team of faculty staff from Strathmore University and @iLabAfrica attended the launch and training on digital advertising using Google AdWords. These will become the trainers at the @iLabAfrica Digital Advertising Academy set to be launched later on this year. Dr. Joseph Sevilla, the director of @iLabAfrica could not hide his joy and great expectations about this great initiative that will see Strathmore University become the first in Kenya and the African region to incorporate Digital Advertising in teaching curriculum. “@iLabAfrica has always aimed to be at the latest in technology and we have been seeing the lack of locally relevant digital advertising content. This partnership with Google will see us train experts in digital advertising who will fill this gap”
The training covered Introduction to AdWords, Google’s digital advertising technology. Participants were taken through a step-by-step process of how to run a digital advertising campaign using AdWords. Quizzes and inspiring videos from Google were presented at various intervals of the training, which kept the participants alert and interested. The training was part of the preparation to sit for the Google Certified Partner Fundamentals Exam.
Google Certified Agency Partners will spear-head the digital advertising revolution in Kenya. After training and certification, participants that qualify to be Google Certified Partners are expected to bring more businesses in Kenya to the digital advertising world. Digital Advertising is a multi-billion dollar industry and Kenya is poised to achieve great economic benefits by participating in this emerging game-changer in advertising and marketing. Through @iLabAfrica, Strathmore University will be at the fore-front of this revolution by producing graduates with Google Certified Digital Advertising Skills. Students will have the opportunity to join internship programs with digital advertising Agencies where they will test their skills on real world digital advertising projects.
To become a Google Certified Partner one needs to pass the Fundamentals exam and at least one more specialization exam which can be the Search Advanced Exam or the Display Advanced Exam. Learn more about Google Certified Partner Certification here.