The final stage in preparing iLabAfrica to become the first Google certified digital advertising Academy in Africa, was finalised at Google’s HQ for Europe, Middle East and Africa in Dublin Ireland.
The team of 11 from Faculty of IT, School of Management and Commerce, Strathmore Business School and iLabAfrica were trained by dedicated and passionate experts from Google on AdWords and Google Analytics between 5th and 11th Dec. 2013. Adwords and Analytics are Google technologies for digital marketing and web tracking.
The five days training was conducted across four Google offices in Dublin. The training entailed hands-on Advanced Awords, Analytics, Conversion Tracking, YouTube and Google +.
The collaboration between Google and Strathmore University is expected to bare fruits when the first class for Digital Advertising kicks off early next quarter. The program will build capacity for qualified digital advertising personnel in Kenya by training students, professionals and corporate organizations in digital advertising.